EcoDrive: Enough Plastic
Driving Green Action
Driving Green Action
Partnering with EcoDrive, we executed a major public education campaign to tackle Hong Kong's surging single-use plastic waste. By leveraging high-profile celebrity endorsements and vibrant visual storytelling across social media, outdoor billboards, and transit advertising, the initiative drove citywide awareness to inspire sustainable behavioural change.

EcoDrive
2021, 2023
Adbrownies
HappyFace
Hopter