HKMA Lachachu
Redefining Anti-Scam Awareness
Redefining Anti-Scam Awareness
Partnering with the HKMA, we launched a bold public education campaign featuring "Lachachu" to combat phishing and financial scams. The campaign utilized iconic character design to transform high-level financial risks into memorable, accessible public awareness messages.




Hong Kong Monetary Authority
2025-2026
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