The Hong Kong Fire Services Department (HKFSD) Disaster Management Programme spearheads the promotion of the life-saving Automated External Defibrillator (AED) and the AAA Program (AED Anyone, Anywhere). Two compelling videos, coupled with eye-catching key visuals, have been meticulously crafted to showcase the importance of AEDs and the accessibility of the AAA Program.
These attention-grabbing materials have been prominently displayed at the prestigious "Big Hearts, Save Hearts Awards Ceremony cum Carnival," ensuring that a wide range of individuals are exposed to the life-saving message. Additionally, these materials has been placed on MTR 4-sheets panels and in-train TVs, reaching commuters throughout Hong Kong's bustling transportation network.