Our Works

In order to introduce the updated recycling scheme at the Green@Community, a list of marketing and advertising materials was created to inform the public of the improved scheme and educate the audience with the proper way to handle the recyclables. Not only were the advertisements launched on the TV channels to reach the mass public, promotional materials such as online game, online videos and out-of-home advertisement were also launched to reach different segmentations of the audience to facilitate message penetration. A theme song was also composed to make everything catchy and memorable